The demand for Omo, Indomie, Butter, Maggi as far as the Nigerian market is concerned is very high. But if you decide to investigate the actual products people buy, you might find out there’s an assorted mix of (Sunlight, Ariel, Klin), (Dangote, Honeywell, chicken chicken), (Blueband margarine, Summer County), (Knorr, Royco) and a host of other names I’ve not thrown in the fray.

The bottom line is that excellence, longevity and quality have stood them out as the ‘standard’ and hence, the generic names for Detergents, noodles, food spread and food (cubic/cuboid) seasoning.

It’s only natural that years of hard work and a definite drive at process and production improvement is the reward of the aforementioned household essentials.

As far as man is concerned also, a resolute commitment to tasks and values alike sets one apart as the standard even in the company of outstanding fellas.

Overnight Success is not a sudden event. It is rather a process which is distinguished by the final appearance of something one has been working on over time. There’s no reasonable substitute for determined commitment.


The heights by great men reached and kept were not attained by sudden flight, but they, while their companions slept, were toiling upward in the night.

– Henry Wadsworth Longfellow

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March 26, 2014 · 8:16 am

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